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Tips for Entrants
We can't tell you how to win... but our previous judges can tell you what they look for in a winning entry.
The best entries clearly and concisely answer all of the following questions and are accompanied by an illustration that complements and illuminates the text:
- What problem does your design idea solve?
- What are the potential benefits?
- How is your idea novel or an improvement on what is currently available in the marketplace?
- Where would this idea be applied?
- What is the market potential?
- How does your design work?
- How would your product be manufactured?
- How would the production cost compare with products already in the marketplace?
"Winning ideas are practical, address a well-defined need and have strong commercial potential."
Joseph Pramberger, Publisher, NASA Tech Briefs
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Before you get to work, read past judges' other thoughts on how you can:

Stimulate interest in your entry.
- Keep it simple.
- Describe your idea, its function, and its benefits as clearly as you can.
- Describe the problem or issue.
- Describe the technical innovation that will address the problem.
- Briefly describe major technical challenges and how to address them.
- Be innovative but also ensure your idea is relatively easy to manufacture.
- Be practical. Strive to give your idea genuinely broad usefulness.
- Be marketable. Demonstrate the idea meets a broad need.
- Submit concept illustrations that communicate the essential idea of your invention clearly and informatively.
- Embrace the imaginative, even the outrageous. What may seem to you a bad idea may well be the seed for a great innovation that no one has even dreamed of. Seize every chance to spark your creativity!
- Be bold and enter your idea—you won't win if you don't! Remember: Your competition is people just like you. Be proud of your idea—win or lose, it's your original inspiration.
- One judge revealed to us his method of reviewing entries: "I look for a concise description of the design and ask, 'Have I seen this before?' and 'Do I think this is useful?' If it passes those tests, it makes it to the 'for further review' pile. "Then, I'll look again at the entries I initially discarded and ask if they are trying to take something similar and existing to a new level. If the answer is 'yes' and the idea is useful, it goes on the final' pile."
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"The successful entries combined creativity, sound reasoning (or actual experimental data) and an underlying passion, presented in a clear and concise manner.."
Judge, 2006 "Design the Future" contest
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Unleash the power of words.
- "Walk" the judges through your idea. Be organized in writing your description. Show a clear purpose and progression of thought.
- Provide sufficient detail to get your point across.
- Describe what your idea will do, and how it is "new."
- Order your ideas to persuade the judges that your entry is the best—not "good" or "better," but the best.
- Communicate ALL information essential for understanding your idea. Don't leave it to the judges to fill in any gaps (you know your idea intimately, but they don't).
- If your idea is an improvement of something discarded for lack of technology years ago, describe how the new technology will make the new design viable.
- If your idea is complex, describe it so that a first grader can understand it. You'll ensure that all our judges will understand it, too.
- One judge recommends: "Write at least 4 drafts of your presentation and have 2 or 3 people of various levels of understanding review it. This will provide for a presentation suited for the diverse backgrounds of the judges."
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Put the best face on your idea with illustrations.
- Every picture tells a story. Use as many pictures as necessary—but no more than three.
- Provide a picture that shows how things work—not just a CAD drawing.
- Invest the time required to create high-quality, visually appealing renderings that will catch the judges' eyes.
- One of last year's judges gives this great tip: "Renderings should lend themselves to reproduction. Many of the renderings appeared to be pixellated and blurry from reproduction."
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"Clear communication of an idea is the only way to get others on board with the concept. In order to achieve the desired success, the entries had to clearly and persuasively state their ideas and goals."
Judge, 2006 "Design the Future" contest
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Conduct proper research.
- Start by reviewing last year's winners.
- To ensure your idea is unique and novel, research background literature and the Internet.
- A previous year's judge advises: "For models of good technical presentations, check out Science, Nature and other well-known technical periodicals. You'll see a good cross-section of abstracts and structured papers. The contest emphasizes content, not structure—but in a professional setting, structure is important."
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"I saw some very simple yet ingenious concepts, as well as some complex ones that really deserve implementation. The bottom line is that nothing is too simple—but do your homework."
Judge, 2006 "Design the Future" contest
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Avoid pitfalls that can harm your chances.
- Be sure your idea is unique and novel.
- Be sure your idea can be implemented practically.
- Do your research—is your idea better than current, existing alternatives?
- Be detailed in your description and illustrations.
- Avoid ambiguous renderings. A judge recalls, "There was one submission in particular that I could not make head or tail of the renderings or how the device worked."
- If your design is an improvement on a prior design, clearly explain the limitations of the prior design as well as how yours is better.
- Write only one sentence about why you think your idea is good. If it truly is, then the idea will speak for itself.
- Make test printouts and photocopies of your illustrations, to ensure they will reproduce cleanly.
- One judge told us, "A few times, I was influenced negatively by poor grammar." Edit and proofread your entry. Poor writing can sink a fabulous idea. Ask someone you know with good writing skills to read your entry and give feedback."
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"Coming up with a great idea is often the easiest part. Most folks have a creative streak that is overwhelmed by the work required to bring that idea to fruition. Helping them overcome the challenges of honing and developing that idea into an application or marketable product is the best part of this job."
Judge, 2006 "Design the Future" contest
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